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Everything you need to know about starting an ecommerce site!

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10 Dec Everything you need to know about starting an ecommerce site!

Everything you need to know about starting an ecommerce site!

According to official figures, online retail sales in the US increased by approximately 15.7% in 2014. With the surging demand for online retail, now is a lucrative time to start your own ecommerce website. Setting up an ecommerce site might sound complex and difficult but the good news is it need not be as challenging as you might think.

Take a look at everything you need to know about starting an ecommerce site.

Responsive web design

Responsive web design offers vast opportunities to encourage and boost sales on ecommerce sites. Responsive we design essential involves a site being designed so it conforms to both mobile and non-mobile devices. This is the perfect solution for small retailers who do not have the resources to introduce native apps to complement their main website.

Link to social media

Adding social media links to your products will bring additional value and experience for customers on your social media site. Not only will encourage your customers and visitors to click onto and follow your social media accounts help you build a relationship with them and retain their interest, but it is also becoming increasingly more important for how a site is “scored and ranked” by the search engines, ultimately boosting your SEO.

Some of the most widely used social plugins on ecommerce sites are:

.               Facebook

.               Twitter

.               Google+

.               Pinterest

Link products to Google shops

Linking your products to Google on its Product Listing Ads can help drive traffic to your site and buy doing so boosting sales.

When you sell your products on Google, online consumers will be able to see quality images and read descriptions of your products across multiple devices, which will reach consumers whether they are shopping on the go or are at home.

Mobile apps

With more and more consumers shopping for products from smartphones and tablets, mobile apps are extremely important for online stores.

Many online retailers opt to have a mobile optimised website instead of a mobile app. If you do opt for the latter you will need to understand what the app is designed to accomplish. Ultimately your mobile app should be a tool to help your customers engage with you when they are researching, browsing or buying your products from a mobile device.

Modern design

The design and look of an ecommerce site is vital to how your customers will perceive your brand and your product. In short, an ecommerce site needs to be modern and combine a look and usability that is unique and eye-catching.

A modern, minimalist style tends to work well in ecommerce, which includes small details, unobtrusive backgrounds and rich visual images and effects, which reflect the brand’s spirit and personality.

Easy to navigate

Effective ecommerce navigation will ensure customers have an easy journey from browsing products to putting them in the cart and buying them.

Having an auto-complete site search present on the site is an effect way to help consumers find what they are looking for, even if they spell the product wrong, which will ultimately improve the overall effectiveness of your site.

One page checkout

A one-page check-out includes a single-page checkout form, which provides better step-by-step visibility. One-page checkouts are a faster and more convenient way to march customers through the checkout process and help reduce cart abandonment rates.

Keeping the website fresh and up-to-date

Keeping the content on your ecommerce site fresh and up-to-date will help boost your SEO rankings, ensue your customers enjoy a new and inspiring experience when they visit your site, ultimately improving your brand’s credibility and retail selling ability.

Follow these easy to implement steps and your ecommerce site will be in a much better position to sell your products and make you money.

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